![]() ![]() Tide is marketed under various sub-brands, such as 2× Ultra Tide. ( August 2023) ( Learn how and when to remove this template message) Statements consisting only of original research should be removed. Please improve it by verifying the claims made and adding inline citations. This section possibly contains original research. The Tide brand is on at least six powders and liquid detergents in the United States. Tide was the first product to be nationally packaged using Day-Glo colors-strikingly eye-catching when first introduced in 1959. The logo was slightly modified for the product's fiftieth anniversary in 1996, and remains in use today. This original logo was designed by Donald Deskey, an architect and famous industrial designer. The Tide trademark is an easily recognized, distinctive orange-and-yellow bulls-eye. In a 2009 survey, consumers ranked Tide among the three brands they would least likely give up during the Great Recession. Police call the detergent "liquid gold" on the black market and it has been known to be traded or sold for illegal drugs. In some areas, Tide has become such a hot commodity item, that criminals steal it from stores to resell. įor the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Environmental Heroes of the Year" to Tide in 2020. Īs of January 2013, Tide has more than 30% of the liquid-detergent market, with more than twice as much in sales as the second-most-popular brand Gain, although it costs about 50% more than the average liquid detergent. In 2006, the development of Tide was designated an ACS National Historic Chemical Landmark in recognition of its significance as the first heavy-duty synthetic detergent. Each year, Tide researchers duplicate the mineral content of water from all parts of the United States and wash 50,000 loads of laundry to test Tide detergent's consistency and performance. Today, most formulations of liquid Tide, both concentrated and regular, are dark blue, with the exception of "Tide Free", which is clear. The line was expanded to include an orange-tinted clear liquid form in 1984. Tide, however, came shaped like a white powdered bead. These other brands came in the more familiar soap-powder and soap-flake forms. detergent market, dwarfing the sales of Ivory Snow and accelerating the demise of two of its main competing products, Rinso and Gold Dust Washing Powder, both then Lever Brothers brands. Tide claimed it was "America's Washday Favorite". test markets in 1946 as the world's first heavy-duty detergent, with nationwide distribution accomplished in 1949. The original Tide laundry detergent was a synthetic designed specifically for heavy-duty, machine cleaning (an advance over the milder cleaning capabilities of Fewa and Dreft detergent brands). This presented Procter and Gamble with the opportunity to create a product such as Tide. The detergent business was further revolutionized with the discovery of the alkylbenzene sulfonates, which, when combined with the use of chemical "builders", made machine washing with hard water possible. Henkel & Cie's "self-activating" (or self bleaching) cleaner, Persil (introduced in 1907) the early synthetic detergent, BASF's Fewa (introduced in 1932) and Procter & Gamble's 1933 totally synthetic creation, Dreft (marketed for use on infant-wear) -all indicated significant advances in the laundry cleaning product market. Fairbank Company's Gold Dust Washing Powder (which used a breakthrough hydrogenation process in its formulation), and Hudson's heavily advertised product, Rinso, proved that there was a ready market for better cleaning agents. New cleaning-product marketing successes, such as the 1890s introduction of the N. ![]() These new laundry products were pulverized soap. The household chore of doing the laundry began to change with the introduction of washing powders in the 1880s. Introduced in 1946, it is the highest-selling detergent brand in the world, with an estimated 14.3 percent of the global market. Tide is an American brand of laundry detergent manufactured and marketed by Procter & Gamble. Fab (Hong Kong, Malaysia and Singapore). ![]()
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